Vallência Fashion

Branding

A lingerie brand that serves the female market wholesale, the concept envisioned in the project was comfort, innovation, and femininity.

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The "Vallência Fashion" brand logo conveys elegance and sophistication, ideal for a women's lingerie brand. The serif typography and the use of the heart with a stylized rose evoke femininity, romance, and delicacy, reinforcing the connection with intimate fashion. The minimalist design of the letters "V" and "A" offers a modern look, balanced by the deep wine-colored background, which suggests sensuality and luxury. Altogether, the logo creates a refined, distinctive visual identity perfectly aligned with the target audience of high-quality products.

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​The use of gestalt is cleverly applied in the stylized rose, which can also be interpreted as two crossed legs, subtly suggesting the image of a woman wearing panties. This symbolic detail further strengthens the brand's connection to the lingerie world, adding a layer of discreet and creative sensuality to the design. The combination of visual symbolism and product concept enhances the brand's identity, making the logo not only elegant but also deeply evocative of its niche.